Beatriz Acevedo
CEO • Cultural Strategist • Entrepreneur • Thought Leader
Beatriz Acevedo is one of the leading inspirational voices and Latina entrepreneurs in the United States. She has dedicated her career to empowering and opening doors for the next generation of Latino leaders.
Beatriz started her career in media at a young age, first on radio and later on television. Her work earned her three Emmys, one MTV Music Award, and a Media Correspondent Award, among others. She later became a tech media entrepreneur as the Co-Founder and President of mitú, the leading digital media brand for young Latinos in the U.S. Under her leadership, she went on to raise $50M in funding, led by some of the most successful venture capital groups in California. The mentorship initiatives that she created through her Accelerator Program, have also provided invaluable access to the next generation of multicultural storytellers, with an emphasis on female leadership. Beatriz’s expertise has been to create content at the intersection of media, technology, and social impact.
Beatriz is a passionate and sought-after speaker who enjoys discussions around diversity as good business, female leadership, and the economic impact of Latinos in America.
Beatriz recently co-founded and co-chairs LA Collab, a Hollywood initiative aimed at doubling Latino representation in Hollywood, both in front and behind the camera by 2030.
Her latest startup SUMA Wealth is the leading financial technology company devoted to increasing prosperity, opportunity, and financial inclusion for young U.S.-born Latinos. SUMA’s innovative approach deploys technology to build financial tools that are engaging, culturally relevant, and useful to the community. SUMA also creates user-centric content and brand-based experiences that inspire, inform and empower the community to build wealth and control their financial future.
CURRENT BOARDS
- SPAC Adara Acquisition Corp (NYSE: ADRA)
- 2028 Los Angeles Olympic Committee
- Beneficial State Bank
- 9th Wonder, Marketing Agency Group
- Latino Community Foundation
- PocketWatch, Digital Media Studio
CURRENT ADVISORY BOARDS
- SBA Council for Underserved Communities (with SBA Administrator Isabella Guzman)
- Annenberg Foundation, PledgeLA (Founding Co-Chair)
- Delta Airlines
- Silicon Valley Bank (Advisor to the CEO)
- Latino Donor Collaborative (LDC)
- Encantos Media
SPEAKING CIRCUIT
Notable engagements include:
- DAVOS “Equality for a Financially Successful Future of Work”- Female Quotient Equality Lounge
- Nasdaq “The Missing Key: Opening Access to Capital in the Latinx Community”
- Aspen Institute Visionaries Summit “Belonging and Wealth Creation/Economic Empowerment”
- White House Summit: Latinas in the Economy
- Cannes Lion Festival: Targeting the New Mainstream Economy (Latino Millennials)
- TED Jeffersonian Dinner: The ROI of Diversity
- Duke University: Standing Out in a Crowd
- Harvard University: Empowering the Latinx Identity
- SXSW: Busting Bias in Media and Tech
- The Power Women Summit: When Latinas are Paid Less, America Loses
- Upfront Summit: Latinos, the Economic Force of the Future (with Eva Longoria & Zoe Saldana)
PHILANTHROPY
Beatriz is currently the President of her family’s foundation, Acevedo Foundation, which for the past 30 years, has empowered the next generation of Latino leaders by creating equitable access to capital, closing the educational gap, and promoting economic mobility and inclusion.
PERSONAL
Beatriz resides in Santa Monica, CA with her husband, an entertainment veteran and mitú co-founder Doug Greiff. Both are proud parents to bicultural and bilingual teenage twins, Isabela and Diego.